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Social Responsibility

Tiger Woods, greatest golfer of all time. Now that he is considered to be out of his prime he has started an organization called the Tiger Woods Foundation. This organization puts its efforts towards education for children. This helps children without an education receive one. This also showes awareness to how many kids are alone after school. The Tiger Woods Foundation noticed this and had kids doing science experiments instead of potentially being exposed to drugs. Another thing this organizations does is hand out scholarships to the less fortunate so they are able to go to college. Tiger Woods personally helps this organization by founding it and donating large portions of money very frequently.

Tiger Woods Foundation

Chapter 5 Marketing Vocabulary

Vocab Link

Video Game Project Presentation

Video Game Presentation

Video Game History

1958- Willy Higinbotham invented the first video game at a lab in Upton, New York. this game was very similar to ping pong.

1961- Spacewar was invented by Steve Russell

1967- The first video game intended for two players was created


Most Popular Online Games

1. World of Warcraft
2. Call of Duty
3. Grand Theft Auto


Consoles

1. Playstation 4
2. Xbox One
3. Wii U


Handheld Games

Nintendo DS
PSP GO
GameBoy

Marketing Mix Report

Tour KING

Target Market:

Young kids to adults that love golf


Marketing Mix:

YOU'LL GO LONG with new Tour KING. The best golf video game yet in honor of the greatest who ever played, Arnold Palmer. This game includes the best players in the world like Jordan Spieth, Dustin Johnson, Jason Day and many more. With course options inspired by The King, Arnold Palmer, you won't be able to put this game down.


Price:

Tour KING is available for $59.99 Online and $45.99 in stores


Place:

Tour KING is sold at Walmart, Target, and Gamestop.


Promotion:

Free copies will be given out to fans all around the world who visit the TourKING.com. Just follow the directions found on the homepage.

License a Video Game

I chose to research PGA tour Players to license a golf video game; Arnold Palmer being my spotlight player.

1. Jordan Speith
2. Dustin Johnson
3. Jason Day

Video Game Research
Game Name	Price	Locations Sold (5)	Target Market	Features
Tiger Woods PGA Tour 13	$12.99	Walmart, Amazon, Target, Best Buy, Gamestop	Young kids-Adults	Ad on features, in game purchases, decent graphics
Tiger Woods PGA Tour 14	$17.99	Walmart, Amazon, Target, Best Buy, Gamestop	Young kids-Adults	Online Multiplayer, ad on features, in game purchases, good graphics
Rory Mcilroy PGA Tour	$59.99	Walmart, Amazon, Target, Best Buy, Gamestop	Young kids-Adults	Online Multiplayer, ad on features, Best/amazing graphics