Marketing Mix Report

Tour KING

Target Market:

Young kids to adults that love golf


Marketing Mix:

YOU'LL GO LONG with new Tour KING. The best golf video game yet in honor of the greatest who ever played, Arnold Palmer. This game includes the best players in the world like Jordan Spieth, Dustin Johnson, Jason Day and many more. With course options inspired by The King, Arnold Palmer, you won't be able to put this game down.


Price:

Tour KING is available for $59.99 Online and $45.99 in stores


Place:

Tour KING is sold at Walmart, Target, and Gamestop.


Promotion:

Free copies will be given out to fans all around the world who visit the TourKING.com. Just follow the directions found on the homepage.